What happened: The Midland County Hospital District Board of Trustees met on Wednesday, July 31, to review new marketing campaigns celebrating Midland Memorial Hospital’s 75th anniversary, consider property and furniture purchases, renew its line of credit, and hear several operational reports, including accreditation and financial updates.

Key points:

  • Marketing and public relations: Hospital staff outlined a yearlong campaign celebrating 75 Years of Service and the ongoing Wellness Tour. Other marketing initiatives included promotions for Championship Hearts, Modern Healthcare, and West Texas Orthopedics.

Recent public relations highlights recognized Midland Memorial Hospital’s STEMI and NSTEMI American Heart Association Awards, the Eleventh Annual Wellness Tour, and national recognition among Modern Healthcare’s 100 Great Community Hospitals.

  • Property purchase: Trustees approved a proposal to purchase 2108 W. Michigan Ave., a 1,338-square-foot property across from the main hospital campus. The site, previously used as a salon, is valued at around $133,600, according to public real estate estimates.
  • Facility updates: The board also considered a furniture purchase connected to the district’s long-term Facility Master Plan.
  • Financial and credit actions: Trustees approved renewing the district’s unsecured line of credit with Prosperity Bank, which gives MCHD flexibility to manage short-term cash-flow needs.
  • Operational reports: Board members reviewed results from the hospital’s latest DNV survey, a key accreditation process evaluating safety, quality, and compliance with national healthcare standards. Trustees also received the June financial statements and an audit report, which together provide an overview of the district’s fiscal health and accountability.

Editor’s note: Meeting minutes are not released until board approval at the following meeting. As a result, The Permian Press could not access the July 31 minutes until after the August 28 meeting.