Photo credit: Roni’s Mac Bar Midland

What to watch: The TikTok-famous ‘Roni’s Mac Bar’ opens its Midland franchise on Saturday, Jan. 3. The grand opening includes a ribbon-cutting ceremony at 11 a.m. with local partners like Coffee Jon’s, Love at First Bite, and Tall City Axe House. During the opening, the first 100 guests get a shot at free mac and cheese for a year.

The big picture: Roni’s Mac Bar, founded in Waco in 2022, delivers innovative twists on classic comfort food. The restaurant offers build-your-own options that let customers experiment with flavors. Quickly earning national fame as the “viral mac and cheese place,” the brand now operates 12 locations across Texas and other states. The Midland site, at 3415 N. Loop 250 W., Suite 501, replaces a former Jamba Juice.

Go deeper: The menu centers on macaroni and cheese bowls and grilled cheese sandwiches. Diners choose from bases like classic cheddar mac or alfredo. Then they add toppings such as grilled chicken, crispy bacon, sweet corn, or even pineapple. Other items include loaded potatoes topped with cheeses, bacon, chives, and sour cream. The restaurant declares over 77 million possible combinations.

Prices stay family-friendly, with entrees starting around $10, and the venue also offers Take ‘n Bake options for home meals.

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